The industry award of the year

Never before has community catering been so much in the public and political spotlight. Your task: to generate a positive response with modern offerings and to bring about a lasting change in eating habits in broad sections of society. Has the growing sustainability awareness of many guests inspired you to find new solutions? Or have you developed a particularly successful creative offer format that appeals? Then show us what you are doing successfully in challenging times and take your chance to win the MARKETING.AWARD!

MARKETING.AWARD

Impulses for a better future

The demands placed on communal catering continue to rise. Do your guests want to know what you and your team are passionate about? Show us which ideas and impulses you use to make your communal catering even better and more sustainable and apply for the industry's most innovative award. This year's motto is: "Impulses for a better future".
 
The MARKETING.AWARD recognizes the smartest ideas and concepts for attractive food offerings, optimized production processes, clever communication strategies and successful personnel management.
 
The application deadline is February 16, 2024.

 

SCULPTURE & CERTIFICATE
as an award
MEMBERSHIP
in the MARKETING.AWARD Club
PARTICIPATION
gvpraxis Trend Days, summit meeting of the communal catering industry
IDEAS
Apply with the following topics:
PEOPLE
Employee, guest and customer orientation in practice

Do you make your guests content and happy? Do your employees enjoy your tasks? Show us how you did it!

PRODUCT
Innovative meal offers – not just at lunchtime

For gourmets and fans of quality food: do you combine flavour with modern processes and presentation? Show us what makes your offer so special.

PROMOTION
Communication and advertising

Do you look beyond the bread and butter and like to talk turkey? We are excited to see what original communications strategies, e.g. campaigns, you have used to reach out to and woo your guests.

HONOUR TO WHOM HONOUR IS DUE
The application deadline is February 16, 2024.

The Marketing.Award wants to support guest-oriented entrepreneurship and honour successfully implemented projects.
 
Submissions are welcome from all divisions of communal catering. International submissions are also desirable.
 
If you are convinced that your work needs to be put in the spotlight, simply fill out our application form. Add images, materials, videos etc. to your submission so the jury can get a comprehensive picture.
 
We look forward to your submission

DON’T WORRY, THEY DON’T BITE
Our judges
BURKART SCHMID

Publisher gvpraxis
dfv Media Group, Frankfurt am Main

UWE KRANEPUHL

Head of Marketing, CHEFS CULINAR, Weeze

Suzann Heinemann

Managing Director GreenSign Institut GmbH, Berlin

Claudia Zilz

Chefredaktion gvpraxis, foodservice, ahgz, dfv Mediengruppe, Frankfurt am Main

PROF. DR. TORSTEN OLDEROG

Professor of business administration, focusing on marketing
AKAD University, Stuttgart

ULF TIETGE

Managing director
Tietge GmbH, Offenburg

The specialist business journal for professional communal catering has been offering a comprehensive overview of the sub-markets business, care and education for four and a half decades – within Germany and without.
 
The most comprehensive market analyses in the industry receive a high degree of professional recognition. Case studies and international reporting are among its highlights, and forward-looking trend topics are its focus.
 
The Deutsche Institut für Gemeinschaftsgastronomie e.V. supports the magazine, ensuring the image of the entire sector is boosted through high-quality events and prizes.

www.gvpraxis.de

As one of the leading wholesale delivery companies, CHEFS CULINAR supplies customers from restaurants, hotels and communal catering daily.
 
In doing so, the company acts not just as a simple food wholesaler with a comprehensive food and non-food range, but also sees itself as a service provider for advice, consulting, software and training.
 
With eight subsidiaries and 23 support points, CHEFS CULINAR is represented throughout Germany, but is nevertheless so regional that there is always a contact person nearby. This proximity creates the basis for a close and trusting business relationship.
 

www.chefsculinar.de
WINNERS
Award winners of recent years