Are you passionate about serving your guests? Are you bubbling over with entrepreneurial creativity? Then why not enter the most innovative prize in the sector? Show us what actions you are taking to make your communal catering even better and more forward-looking.
The MARKETING.AWARD goes to the smartest ideas and concepts in personnel management, optimised production processes, attractive menu items and clever communications strategies.
We are looking for the best. Take part and win!
The sector prize of the year
Confucius already knew that “before every action comes an idea”. Are you developing new creative ideas, promotions and concepts for communal catering?
Show us how you attract, enthuse and retain your guests!
MARKETING.AWARD
It’s all about the guest
Apply in the following categories
PEOPLE
Employee, guest and customer orientation in practice
Do you make your guests content and happy? Do your employees enjoy your tasks? Show us how you did it!
PRODUCT
Innovative meal offers – not just at lunchtime
For gourmets and fans of quality food: do you combine flavour with modern processes and presentation? Show us what makes your offer so special.
PROMOTION
Communication and advertising
Do you look beyond the bread and butter and like to talk turkey? We are excited to see what original communications strategies, e.g. campaigns, you have used to reach out to and woo your guests.
Apply by 31 January 2020
The Marketing.Award 2020 wants to support guest-oriented entrepreneurship and honour successfully implemented projects.
Submissions are welcome from all divisions of communal catering. International submissions are also desirable.
If you are convinced that your work needs to be put in the spotlight, simply fill out our application form. Add images, materials, videos etc. to your submission so the jury can get a comprehensive picture.
We look forward to your submission
APPLICATION FORM
Download the application form as a PDF here
For iPhone, iPad and Android devices, we recommend Adobe Acrobat Reader.
Help for downloading to smartphone and tablet devices can be found in the FAQ
Our judges
Annette Mützel
Owner, gastronomy consultancy
foodservice solutions, Wiesbaden
BURKART SCHMID
Editor-in-chief
gv-praxis, FOOD SERVICE online,
dfv media group, Frankfurt am Main
PROF. DR. TORSTEN OLDEROG
Professor of business administration, focusing on marketing
AKAD University, Stuttgart
OTTO GEISEL
Culinary Consultant
Institut für Lebensmittelkultur GmbH, München
UWE KRANEPUHL
Head of CHEFS CULINAR Consulting
CHEFS CULINAR, Weeze
ULF TIETGE
Managing director
Tietge GmbH, Offenburg
The specialist business journal for professional communal catering has been offering a comprehensive overview of the sub-markets business, care and education for four and a half decades – within Germany and without.
The most comprehensive market analyses in the industry receive a high degree of professional recognition. Case studies and international reporting are among its highlights, and forward-looking trend topics are its focus.
The Deutsche Institut für Gemeinschaftsgastronomie e.V. supports the magazine, ensuring the image of the entire sector is boosted through high-quality events and prizes.
As one of the leading wholesale delivery companies, CHEFS CULINAR supplies customers from restaurants, hotels and communal catering daily.
In doing so, the company acts not just as a simple food wholesaler with a comprehensive food and non-food range, but also sees itself as a service provider for advice, consulting, software and training.
With eight subsidiaries and 23 support points, CHEFS CULINAR is represented throughout Germany, but is nevertheless so regional that there is always a contact person nearby. This proximity creates the basis for a close and trusting business relationship.
Award winners of recent years
Winners 2018
Details
Winners 2019
Details
