The sector prize of the year

Confucius already knew that “before every action comes an idea”. Are you developing new creative ideas, promotions and concepts for communal catering?
Show us how you attract, enthuse and retain your guests!

MARKETING.AWARD

It’s all about the guest

Are you passionate about serving your guests? Are you bubbling over with entrepreneurial creativity? Then why not enter the most innovative prize in the sector? Show us what actions you are taking to make your communal catering even better and more forward-looking. 
 
The MARKETING.AWARD goes to the smartest ideas and concepts in personnel management, optimised production processes, attractive menu items and clever communications strategies.
 
We are looking for the best. Take part and win!

SCULPTURE & CERTIFICATE
as an award
MEMBERSHIP
in the MARKETING.AWARD Club
PARTICIPATION IN IMF
the trend forum in the communal catering sector
CATEGORIES
Apply in the following categories
PEOPLE
Employee, guest and customer orientation in practice

Do you make your guests content and happy? Do your employees enjoy your tasks? Show us how you did it!

PRODUCT
Innovative meal offers – not just at lunchtime

For gourmets and fans of quality food: do you combine flavour with modern processes and presentation? Show us what makes your offer so special.

PROMOTION
Communication and advertising

Do you look beyond the bread and butter and like to talk turkey? We are excited to see what original communications strategies, e.g. campaigns, you have used to reach out to and woo your guests.

HONOUR TO WHOM HONOUR IS DUE
Apply by 31 January 2020

The Marketing.Award 2020 wants to support guest-oriented entrepreneurship and honour successfully implemented projects.
 
Submissions are welcome from all divisions of communal catering. International submissions are also desirable.
 
If you are convinced that your work needs to be put in the spotlight, simply fill out our application form. Add images, materials, videos etc. to your submission so the jury can get a comprehensive picture.
 
We look forward to your submission

DON’T WORRY, THEY DON’T BITE
Our judges
Annette Mützel

Owner, gastronomy consultancy
foodservice solutions, Wiesbaden

BURKART SCHMID

Editor-in-chief
gv-praxis, FOOD SERVICE online,
dfv media group, Frankfurt am Main

PROF. DR. TORSTEN OLDEROG

Professor of business administration, focusing on marketing
AKAD University, Stuttgart

OTTO GEISEL

Culinary Consultant
Institut für Lebensmittelkultur GmbH, München

UWE KRANEPUHL

Head of CHEFS CULINAR Consulting
CHEFS CULINAR, Weeze

ULF TIETGE

Managing director
Tietge GmbH, Offenburg

The specialist business journal for professional communal catering has been offering a comprehensive overview of the sub-markets business, care and education for four and a half decades – within Germany and without.
 
The most comprehensive market analyses in the industry receive a high degree of professional recognition. Case studies and international reporting are among its highlights, and forward-looking trend topics are its focus.
 
The Deutsche Institut für Gemeinschaftsgastronomie e.V. supports the magazine, ensuring the image of the entire sector is boosted through high-quality events and prizes.

www.food-service.de

As one of the leading wholesale delivery companies, CHEFS CULINAR supplies customers from restaurants, hotels and communal catering daily.
 
In doing so, the company acts not just as a simple food wholesaler with a comprehensive food and non-food range, but also sees itself as a service provider for advice, consulting, software and training.
 
With eight subsidiaries and 23 support points, CHEFS CULINAR is represented throughout Germany, but is nevertheless so regional that there is always a contact person nearby. This proximity creates the basis for a close and trusting business relationship.
 

www.chefsculinar.de
WINNERS
Award winners of recent years