Marketing Award der Gemeinschaftsgastronomie

The industry award of the year

Innovative marketing is crucial today, even in community catering, to meet the growing demands for diversity, health, enjoyment, and sustainability. The PEPP! MARKETING.AWARD honors creative concepts that show how catering services can be effectively and innovatively presented. Have you developed a marketing concept that showcases your commitment, creates a special guest experience or helps you find new employees? Then take your chance at winning the industry's award of the year for creative and successful marketing strategies in community catering!

Impulses for a better future

The PEPP! MARKETING.AWARD honours the best ideas that rethink community catering - and make it visible. Whether you have found new ways to inspire guests, to find and retain new staff or to make your catering sustainable and health-orientated.

The 2026 winners have been selected. Find out more about this year's winners on this page.

The award honors excellence in the following categories

BUSINESS

Modern catering for businesses

Whether you offer daily menus for small teams or implement complex catering concepts for large companies - show us how you can enrich everyday working life with creative and efficient solutions.

CARE

Combining health and pleasure

Do you provide people in care facilities or hospitals with nutritious and balanced meals? Show us how your solutions not only fulfil nutritional needs, but also promote the well-being of your guests.

EDUCATION

Concepts for sustainable learning success

Do you make sure that students, trainees or pupils eat healthy and enjoyable food? Whether in schools, universities or other educational institutions - show us how you support the learning process through food and impress us with your innovative concepts.

SCULPTURE & CERTIFICATE

as an award

MEMBERSHIP

in the MARKETING.AWARD Club

PARTICIPATION

gvpraxis Trend Days, summit meeting of the communal catering industry

There are two options available:

If you would like to apply yourself, you can submit your idea directly using the online form. All specialists and managers from business, care and education can participate with their ideas, regardless of whether they are service providers under their own or external management or other gastronomic service providers.
Would you like to suggest another company or project as a suitable applicant? This is also possible from now on.

The Award

The PEPP! MARKETING.AWARD aims to promote guest-oriented entrepreneurship and honor successfully implemented projects.

Submissions from all areas of community catering (Business, Care, and Education) are welcome. International submissions are also encouraged.

If you are convinced that your work deserves the spotlight, simply fill out our application form. Supplement your submission with images, materials, videos, etc., to give the jury a comprehensive picture. If you believe another company belongs on the list of applicants, please suggest them.

The winners of 2026 already have been announced during the gvpraxis trendtage on June 23, 2026.

Our judges

Claudia Zilz

Editor-in-Chief gvpraxis (dfv Mediengruppe), Frankfurt am Main

UWE KRANEPUHL

Head of Marketing, CHEFS CULINAR, Weeze

Suzann Heinemann

Managing Director GreenSign Institut GmbH, Berlin

PROF. DR. TORSTEN OLDEROG

Professor of business administration, focusing on marketing
AKAD University, Stuttgart

ULF TIETGE

Managing director
Tietge GmbH, Offenburg

The specialist business journal for professional communal catering has been offering a comprehensive overview of the sub-markets business, care and education for four and a half decades – within Germany and without.

The most comprehensive market analyses in the industry receive a high degree of professional recognition. Case studies and international reporting are among its highlights, and forward-looking trend topics are its focus.

The Deutsche Institut für Gemeinschaftsgastronomie e.V. supports the magazine, ensuring the image of the entire sector is boosted through high-quality events and prizes.

www.gvpraxis.de

As one of the leading wholesale delivery companies, CHEFS CULINAR supplies customers from restaurants, hotels and communal catering daily.

In doing so, the company acts not just as a simple food wholesaler with a comprehensive food and non-food range, but also sees itself as a service provider for advice, consulting, software and training.

With nine subsidiaries and 25 support points, CHEFS CULINAR is represented throughout Germany, but is nevertheless so regional that there is always a contact person nearby. This proximity creates the basis for a close and trusting business relationship.

www.chefsculinar.de

Award winners of recent years